Taglines play a crucial role in establishing and re-enforcing the brand identity and are capable of leaving a lasting impression on the audience. While a tagline / slogan can be protected in India und...
The World Intellectual Property Organization (WIPO), a specialized UN agency assisting almost 195 countries of the world in developing an international intellectual property legal framework, has launched WIPO PROOF, a new online service that provides tamper-proof evidence of the existence at a point in time of any intellectual asset contained in a digital file format. INDUSLAW’s Aditi Verma Thakur and Pooja Nair discuss key features of WIPO PROOF
