Taglines play a crucial role in establishing and re-enforcing the brand identity and are capable of leaving a lasting impression on the audience. While a tagline / slogan can be protected in India und...
A Division Bench of the High Court of Delhi (the "Court"), in its recent judgment in the matter of P.K. Sen vs. Exxon Mobile Corporation and Anr.[1], reversed the decision of a single judge of the Court and held that a foreign registered proprietor[2]who does not have an office or a principal place in India, cannot file and maintain a suit of trademark infringement and passing off on the basis of the location of the trademark’s permitted user.[3]
