Taglines play a crucial role in establishing and re-enforcing the brand identity and are capable of leaving a lasting impression on the audience. While a tagline / slogan can be protected in India und...
Published On: 15/07/2020
Practice Area: Technology, Media & Telecommunications, Intellectual Property
Authors:
Aditi Verma Thakur
Kshitij Parashar
In the second round of litigation between E-commerce platforms such as Amazon, Flipkart and Snapdeal (“E-commerce platforms”) and Direct Selling Entities (“DSEs”) such as Amway, Oriflame, and Modicare earlier this year, a Division Bench of the Delhi High Court overruled the decision of the Single Judge whereby the E-commerce platforms were restrained from enabling sale of products of DSEs without their consent. While allowing the appeal, it was also held by the Division Bench that Direct Selling Guidelines, 2016 (“DSGs”) are advisory in nature and the Single Judge had made a blunder in holding them to be binding law.
